Holotower
A wave of spatial computing is on the horizon: be it VR, AR, MR or another flavour of Reality – the digital experience of our 3-dimensional world creates new challenges and opportunities that can only truly scale with mobile connectivity.
Our dilemma? How to engage Ericssons audience with spatial content when they don’t want to put on yet another headset.
Our Solution? we developed and built an entirely new display technique to demonstrate and explain spatial computing – removing the barrier of headsets to keep our audience present and socially engaged whilst telling compelling stories embodying Ericssons Extended Reality (XR) offering.
The central green sculpture created three distinct physical environments to set out stages – telling stories about the future of sports broadcasting, gaming, commercial collaboration and Immersive Communications: from 1-on-1 telepresence to next level 1-to-many social broadcast.
Ultimately we focused the scenarios on spatial computings ability to create greater engagement, a more fluid experience and a deeper emotional connection before explaining Ericssons capabilities and developments in the area.
A calibrated lidar sensor tracks the users eyes in relation to a transparent screen – positioning realtime-3D content precisely over our life-sized 3D printed sculpture. When the audience moves their head – they control a virtual camera allowing them to manoeuvre around the content and scene like a hologram – giving them a look into a 5G fuelled future.
The team behind the project includes:
SHADI EL HAJ, ERFAN SAADATI, LUCY KINGSMAN, SEBASTIAN JOUHANS, JON FIDLER, PATRICK DAWID, THE CONTENT TEAM AT FRAME BREED & THE MODEL MAKERS AT UNIT 22
JACK X – PART OF JACK MORTON FOR ERICSSON
